Notes from the studio.
Web design services for the beauty industry: an editorial guide
Why salon, nail and clinic websites built like magazines outperform template sites — and how to brief, budget and measure a beauty industry web design project.
Builder gel vs BIAB: what's actually different
BIAB is a builder gel — but not every builder gel is BIAB. What separates them, how each behaves on the natural nail, and which one to book.
What good salon hygiene actually looks like
Five things to look for in the first two minutes of an appointment — and why a clean salon is also a better manicure.
Choosing a nail shape that suits your hands (and your job)
Almond, squoval, coffin or short square — shape is a practical decision before it's an aesthetic one. A guide to picking one that survives your week.
Gel manicure aftercare: how to make it last four weeks
Most gel sets fail at the edges, not the middle. A simple aftercare routine that keeps a set looking fresh well past the two-week mark.
